As part of the new visual identity of Nordiska Museet – designed by Bold Scandinavia – we did a bespoke display typeface and a logotype, inspired by original drawings and engravings found in the museum building.
Founded in 1873, Nordiska Museet is Sweden’s largest cultural history museum, with over 1.5 million objects in its collection and five visitor destinations. The new identity of the museum is anchored in the museum’s rich cultural heritage, with each building block of the identity pulled from the building’s imposing architecture and rich graphic archives. The result is a distinct and adaptable brand identity anchored in history but adapted to the modern communication landscape. (Images and videos are produced by Bold Scandinavia)