Located in Vesterbro Copenhagen, the Playtype™ Concept Store is the physical manifestation of the online shop — and then some. Created as a place to further our typographic practice, the store provides a street level entry to typography.
The Nationale typeface was developed in 2013 as a part of the new visual identity for the National Museum of Denmark Nationale is a highly legible and diverse font. Its modern, friendly expression is suitable for everything from small text to billboards. We used Nationale Bold for the PLTY Crew neck collection available at store.playtype.com.
The Berlingske typeface was originally developed for the Danish newspaper Berlingske in 2010 and has been expanded greatly since then. But soon, the result of more than 3 years of work resulting in the Berlingske super family will be available for everyone on playtype.com. Covering 176 languages and 170 weights, Berlingske includes sans, serifs, slabs, typewriters, displays and an array of condensed styles. This makes Berlingske suitable for communication many levels.
Playtype is launching FAUX, a three-dimensional all caps display typeface inspired from old stone carving and engraving techniques. FAUX Orient and FAUX Occident are two sides of the same typeface - each taking name from the direction from where the light is cast onto the carvings in the surface. FAUX is used in a Playtype product collection merged with a black and white marble trompe l'oeil technique.
Originally designed for newspaper headers with very expressive Bold, Heavy and Extra-Condensed Heavy weights. 'BT1' is among the most expressive sans serif typefaces made today with its super elliptic form. The diversity of weights — thin to Extra-Condensed Heavy — creates a wide range of possibilities in application. Enjoy!
Q Regular & Stencil
A true magazine header font with that extra charisma in its stencil weight. ‘Q’ is a hyper-display didone designed to contain and communicate a distinct creative expressiveness. ‘Q’ comes in regular and stencil with a few calligraphic swashy terminals mixed into the classic didone style.
Exit this way!
A 16th-Century typeface with contemporary proportions created by Henrik Kubel. The design is a free spirited amalgamation and interpretation of the all inspiring archives of type on display in the Museum Plantin-Moretus in Antwerp, Belgium — hence the font's name. For more background info, read 'The story of Antwerp'
The new font was originally made as a corporate typeface in the revitalization of Copenhagen's foremost jazz venue. The font provides layers upon layers of syncopation and extemporization. The inspiration for the typographical universe stems from jazz covers from the 50's and 60's. The JAZZHOUSE font won a Bronze Award at the 2011 Creative Circle Awards in Copenhagen.
Promise the Moon
Promise the Moon is a series of 25 limited edition silkscreen prints produced by artist Mads Lynnerup — commissioned by Playtype™. The prints are inspired by store signs, from his neighborhood in Brooklyn, New York and is created using fonts produced by Playtype. The exhibition was on display July7th - July 30th 2011.
Check out Promise the Moon on Facebook.
Monocle — Playtype™
Playtype™ is featured in the October issue of Monocle magazine, a monthly publication with an international perspective on design, culture, and political affairs.
The six-page article tells the story about e-Types' typography foundry, Playtype™ and the Playtype™ Concept Store at Værnedamsvej.
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