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September 13, 2014 - 11:01



We've added five new styles to the Playtype repertoire; two classic Letterman-style coffee mugs, two shiny chrome notepads with 'Future' and 'Schön' written on them, and the classic PLTY notepad in rusty orange. Typed in Nationale, Symphony Display and Primo Serif. Explore, Facebook and Instagram for more news about products, typography, events and more. 



August 6, 2014 - 10:48


As an extension of the Non Objective poster collection, we have made our first mini collection consisting of straight up - high quality, t-shirts, sweatshirts, scarfs, bags and skateboards.



As everything else we create, this collection is based on our own typefaces. This time we have experimented with a range of colored type compositions, rubber printed on 100% cotton sweatshirts and t-shirts. Furthermore we have some basic items, nylon/leather tote bags, statement skateboards and beautiful thin-woven scarfs.

Available from January 2015.
For retail inquires contact:


June 13, 2014 - 14:36

1 Type — 4 Styles — 170 Languages — 227 Weights — 2100 Glyphs = 476.700 Glyphs


After four years of hard work Playtype now proudly present the grandest typeface ever made in the history of Danish design. The typeface Berlingske, was originally designed by Jonas Hecksher in 2010 for the Danish daily Berlingske. Today, after four years of further develop with extended styles, language and weights, it represents a wide ranged family that provides diversity to play around and give any section or subject area a specific tonality without sacrificing consistency. The resulting font family comes in more 227 weights and contains almost half a million different glyphs.



The Berlingske design is carefully balanced to deliver significant modernization while paying homage to a unique heritage. The typeface is crafted to give a smooth and exclusive look that optimizes the visual experience: providing a clear and sharp readability while being aesthetically pleasing.


Varius expressions

Berlingske was originally designed as a distinctly newspaper typography, where the difference in height between capitals and minuscule has to be significant in order for the text to be immediately decodable. Today the selection of weights ranges from elegant thin to an expressive poster and fits for body text, display and headlines. The amount of styles embraces a wide range of section and subject area, spanning from news, fashion, art, politics, economic, society, culture, sport and to lifestyle. Berlingske is eminently readable and strikingly easy to navigate in while rich in identity and immediately recognizable.


Tremendous in volume

The first Berlingske design contained 21 weights customized for the newspaper Berlingske. After further develop with extended styles, language and weights, the typeface Berlingske today represents a wide ranged family with 227 different weights, each with 2100 glyphs, in total 476.700 Glyphs.


Berlingske is designed by Jonas Hecksher, Playtype forundry, and it is so far the largest type family ever designed by a Danish designer. Worldwide Berlingske is not only a broad ranged family in styles but is also compatible for 170 different languages, provides coverage for both Western and Eastern European languages plus Cyrillic, Greek, Greek Extended, Latin Extended Additional, Baltic & Vietnamese. The amount of styles and languages makes is suitable for use all kinds of purpose, all over the world.


Discover the Berlingske type by watching "Berlingske on Display" on Vimeo.

May 2, 2014 - 15:12


Playtype has customized two NEW TENDENCY pieces; the Meta table, designed by Sebastian Schönheit and the Click Shelf by Sigurd Larsen. The two pieces will be available in three colorways from the Playtype poster collection Non Objective(Type)Composition; an acid blue, a deep dusty green and a warm sand color. The merge of Playtype’s modern classics with NEW TENDENCY’S functionalistic and futuristic furniture, ceramics and glass can be experienced and purchased in Playtype Concept Store from May 1 - May 26.

NEW TENDENCY creates original products in collaboration with selected designers, always following a holistic approach. Their pieces are characterized by conceptual design, clear aesthetics and functional form. The range of furniture and accessories has given this creative and technical consistency worldwide recognition.


Danish typography brand, Playtype, practices graphic design within posters, mugs, clothing and more - Constantly forward thinking typography and experimenting with patterns and colors within the classical ways of using type.

March 12, 2014 - 11:30

e-Types is proud to announce that our partner and creative director Jonas Hecksher has been honored with the Danish designers' own prestige prize, the Knud V. Engelhardt Memorial Award. The committee recognizes Jonas Hecksher for his position as one of the most talented and productive type designers in Denmark, for his contribution to establishing typography as a strong element in visual branding strategy and, furthermore, as a leading creative force in the development of the type foundry and concept store, Playtype, which has strengthened the awareness of typography and made it more accessible.


Since its inception in 2010, Playtype has in a very short time established itself as a strong design brand working with typography in life style products and graphic installations – and it has been recognized internationally as a provider of innovative typography of the highest standards. Jonas Hecksher has designed several significant and well-known typefaces for highly profiled companies and organizations in Denmark such as the Royal Danish Theater, Maersk, the Danish police force and Roskilde Festival.


In May 2014, the Berlingske typeface, will be launched in 204 cuts, each with 2100 characters — a work of international class that includes the creation of more than 428.000 different characters and glyphs exclusive to that specific typeface. This work links Jonas Hecksher directly to graphic designer and architect Knud V. Engelhardt in whose memory the foundation was created. Engelhardt played an important part in the modernization of the graphic design of the Danish newspaper Berlingske Tidende in 1913 and the following years. Knud V. Engelhardt's memorial award is regarded as a prestigious award in Danish design. It is awarded once a year by a selected committee and cannot be applied for. In the future, the works of Jonas Hecksher will be part of the print and drawing collection at Design Museum Denmark, where preparatory sketches and original drawings will be saved for the future.


This year's award of the Danish Knud V. Engelhardt's memorial award to a typography designer confirms our belief in typography as a historic craft that contains great potential for the development of future design strategies. For further information please contact or

January 23, 2014 - 14:34



Nationale is developed in 2013 as a part of the new visual identity for the National Museum of Denmark.

The original purpose of this typeface was to represent the museum as whole — with treasures from art and history. The Nationale typeface capsules the layers of time and reduces them to a modern but timeless expression embracing both the past and the future.

Taking inspiration from Futura, Avenir and Gill Sans, Nationale holds a clean and elegant appearance suitable for conveying facts and findings from around the world.

Nationale is a highly legible and diverse font. Its modern, friendly expression is suitable for everything from small text to billboards.

Check out the Nationale typeface.

We used Nationale Bold for the PLTY Crewneck collection. Get it at

August 15, 2013 - 11:54



FAUX is a three-dimensional all caps display typeface inspired from old stone carving and engraving techniques. Being all caps, FAUX is not a full standard character set. See specimen for all included glyphs.

FAUX Orient and FAUX Occident are two sides of the same typeface - each taking name from the direction from where the light is cast onto the carvings in the surface. Place FAUX Orient on top of FAUX Occident to form fully outlined glyphs. To achieve a playful expression, use both FAUX Orient and Occident set in two different colours. FAUX is used in a Playtype product collection merged with a black and white marble trompe l'oeil technique.

Combined with the decadency of the marbleizing technique, FAUX tells a story about the superior and pretentious baroque expression.


Check out the FAUX typeface here or shop the collection on

February 11, 2013 - 09:51

For the third time we bring our ‘In Love With Typography’ poster collection, and as you know; third time's the charm. The posters come in two different designs, but they are both about lines and dots. The fonts are from the ID00-family and the colours are kept in black and bronze.


Go get a poster in our concept store in Copenhagen or at our webshop.


Details: Uncoated and natural coloured paper 120g, Pantone colours, 50 x 70 cm, frame not included — 40€




January 11, 2013 - 10:47


Just arrived both in our online and offline Concept Store is the new Calendar Poster. Created to establish order in the year of MMXIII and comes in the colours Ivory, Rose and Graphite Grey.


Details: Typed in Hill & Home Display, Uncoated paper 120g, Pantone colours, 50 x 70 cm and 70 cm x 100 cm, frame not included — 29€/35€





September 28, 2012 - 12:04


Straight out of the printing press arriving at the Playtype Store in Copenhagen on Monday, October 1. The colours and fonts are carefully chosen to complement each other — both standalone and in the all-four setup. The typography used is a selection of four contemporary fonts all based on the different expressions of 'hyper modernity'.


Details: Uncoated paper 120g, Pantone colors, 50 x 70 cm, frame not included — 20€/150DKK



For everyone living outside of Copenhagen, use our newly opened playtype online store.

— Playtype 


Press inquiries? Please contact 


Typed in BT1 Bold & BT1 Bold Italic


Typed in VentiQuattro DemiBold & VentiQuattro Italic


Typed in Q Stencil


Typed in Exit

August 31, 2012 - 12:25

Made of pure cotton. They come in most sizes and cost 300DKK/40€. Very soon, they will be available through our new online store. Until then, you can get them in our small concept store in Copenhagen. If you want to be notified of the launch of our online store please sign up!


T-01 — 'Playtype on T'

T-01 — Playtype on T

T-02 — 'Playtype on T'
T-02 — Playtype on T

T-03 — 'ASCII in Alfred E. Neuman on T'
T-03 — Friendly face in ASCII


T-04 — 'Black leather shoe, Book, Banana & a cup of coffee on T'

T-04 — S made of many things on T

August 24, 2012 - 15:31


Dear friends, MONOGRAM is a new hybrid of talk radio show + record label. On Monday August 27, a concert will take place at the Playtype Concept Store, 5 to 7 PM — celebrating the release of six limited edition MONOGRAM albums by various Danish artists. Album covers are typed in Playtype fonts. Read more (in Danish) and listen to the albums here

To drinks and tunes, we hope to see you on Monday!


Monogram Albums


August 17, 2012 - 11:29

Concrete Letters by Sigurd Larsen X Playtype

The letters are hand-made, cast in concrete using a unique wooden formwork for each letter.

Price: 300 DKK/40 € 

June 13, 2012 - 13:19

Playtype X Monocle Country Fayre

On June 16, Playtype items will be on display and for sale at 'The Monocle Country Fayre'. We hope to see our London friends there.

Read more

June 6, 2012 - 12:38

Playtype Store

May 16, 2012 - 12:13

April 4, 2012 - 11:55
March 19, 2012 - 16:27

Playtype shortlisted for Creative Circle Award 2012


We've been shortlisted for the Creative Circle Award in the categories of 'E-commerce website design' and the 'Special Circle' for the entire Playtype™ concept. On the typography side of things we are really thrilled that our new font Berlingske is shortlisted in the 'Type design' category. 


Berlingske is due to be released in 2012. Sign up for newsletter to know when exactly.


For more info on Creative Circle Awards and the Playtype™ shortlisting

March 2, 2012 - 13:05

Happy Hour!

By our friend and artist Mads Lynnerup, typed in Academy Sans Heavy Italic — poster available at the Playtype™ Concept Store

December 13, 2011 - 13:28

Antwerp Typeface


Antwerp is a 16th-Century typeface with contemporary proportions. The design is a free spirited amalgamation and interpretation of the all inspiring archives of type on display in the Museum Plantin-Moretus in the Belgian city Antwerp — hence the font's name.

The typeface was developed as part of Kubel’s studies at the Expert class Type design 2010–11 at Plantin Institute of Typography. The concept behind the typeface was to create a contemporary family of text typefaces with historical references. The final design incorporates a large x-height and has a warm appearance on the printed page as well as on screen.

The first drawings were done by hand on paper before it was developed into digital format, on screen in FontLab. The family of typefaces evolved slowly over a period of ten months during my many journeys between London to Antwerp. The final set of typefaces has been designed as OpenType fonts and features many number styles  including old style figures (non aligning numerals) plus a large set of ligatures and fractions. Antwerp is available in 5 weights with sophisticated 19° Italic styles as companion and supports extended Latin A language settings (Eastern European).


In Kubel's own words

"My passion and admiration for 15th and 16th century Italian, French and Dutch typefaces might shine through in Antwerp — I acknowledge that it has become an integral part of my ‘type dna’ — It’s how I design letters, fonts, alphabets and it’s also a direct translation of how I draw type by hand on paper — in other words, I have been conditioned by history!

I set out to design a typeface with a solid range of weights giving designers and art directors maximum choice: Light, Regular, Medium, SemiBold & Bold + Corresponding italic styles when typesetting books, newspapers and magazines. The importance and focus on detail in the individual glyphs are intentional and something I have spent a long time crafting. Large punctuation, slightly inclined stems, old style serifs and pronounced ink traps are all part of the underlying structure of my final font. The relatively large x-height* is a decision I made to bring my design more into the 21st century and essentially make fit with the current trends found in the design and advertising community.

*It is argued that a large x-height aids legibility although no conclusive studies have been published on this subject. I have tried to incorporate my love of handwriting and the flow of my own ‘shorthand’ into my Italic font(s). Normally an Italic typeface is between 7–15° slanted, my italic is 19° which is a feature I have been looking for when designing books and setting text myself. Since the introduction of digital type, italics have become less and less slanted and has in essence moved closer to the romans. From a technical and aesthetic point of view it’s understandable, however, in real life, when it comes to how type performs on the printed page and web as well; I call for italics with more contrast! After all since the 16th century Italic typefaces are used to highlight words and sentences in text – this is what my typeface does as well as of course keeping the proportions and overall structure of the roman.

Antwerp is in essence the culmination of all my scribbles, thoughts and research done over a period of many years — I acknowledge that it would not have been conceived had I not joined the Expert class Type design course under the guidance of Frank E. Blokland."

Design notes: Small Caps developed in collaboration with Jeremy Mickel

[test and preview Antwerp]

November 21, 2011 - 14:44

Playtype™ concept store is the winner of the WAN (worldarchitechturenews) Retail Interiors Awards in the less than 200 sq meters category. The judges were especially excited about the "transformative" design — so are we! 


Playtype™ Concept Store

November 7, 2011 - 15:59

 Once again, we are proud to be featured in a book by Gestalten Verlag: 'Type Navigator — The Independent Foundries Handbook' by Jan Middendorp & TwoPoints.Net



(Type Navigator — The Independent Foundries Handbook, by Jan Middendorp & TwoPoints.Net — Gestalten Verlag, 2011)

November 7, 2011 - 15:40

Proud to be featured in 'Out of the Box! Brand Experience between Pop-Up and Flagship'. The book published by Gestalten Verlag focuses on experience design and how 'the store' as a concept is forced to retro-fit the approach to retail, event, and exhibition design caused by shifts in technology and values.


(Out of the Box! Brand Experience between Pop-Up and Flagship — Gestalten Verlag, 2011)

September 22, 2011 - 13:58

We want people to see the potential of typography as an element of both aesthetics and communication. We are really proud to be featured in the September issue of Monocle Magazine, which means that our ideas and efforts have not gone unnoticed in the world of lifestyle and design. — Rasmus Ibfelt, Managing Director of Playtype™ and e-Types


Playtype™ in Monocle Mag


Playtype in Monocle Mag


Playtype™ in Monocle Mag


Playtype™ in Monocle Mag


Monocle Magazine

September 6, 2011 - 15:19

Old News


Stop by the Playtype Concept Store this Sunday to the opening of our exhibition Old News. Read more about Old News.

September 1, 2011 - 12:33

In collaboration KK Outlet — a communications agency/gallery/bookshop in London — and PLAYTYPE™ have designed a new font, KK Outlet. KK Outlet is a two-weight serif display face. The style is a mutated script transformed into a regular typeface with calligraphic swashes.

August 16, 2011 - 16:52


HANSEN is a menswear label wishing to reinvent and redefine the Nordic values within design, craftmanship and materials.


HANSEN's vision is to make use of Nordic cultural heritage and its craftsman traditions in order to create viable clothing in noble materials with a redefined finish.


HANSEN presents the spring/summer collection 2012 on August 4, 5PM at the Playtype Concept Store. We hope to see you.

July 10, 2011 - 16:44

Promise The Moon


Playtype is grateful for the high attendance at
the Mads Lynnerup opening in our store. Thank you!


Promise the Moon is a series of 25 limited edition silkscreen prints produced by artist Mads Lynnerup and commissioned by Playtype. The prints are inspired by store signs, seen by Lynnerup in his neighborhood in Brooklyn, New York and is created using fonts produced by Playtype.


The exhibition in on display July7th - July 30th 2011. Check out more pictures from the opening here

June 10, 2011 - 15:29

Be Bold! - Playtype™


Be Bold - T-Shirts


The new BE BOLD PLAYTYPE™ t-shirt print. Words by Voltaire (1694-1778)

Buy it at Playtype Concept Store.



Typed in The Wave

May 15, 2011 - 16:03





The new, bigger store in Copenhagen has all the qualities that we expect from a STILLEBEN venue – neat and delicate down to every detail. Also, we couldn't help noticing the PLAYTYPE™ typography design in the shop window. Absolutely marvelous!


Congratulations to our friends at STILLLEBEN.


April 20, 2011 - 15:38




Artist and activist, Ai Weiwei has been missing since April 3, where he was detained by the Chinese authorities in Beijing. Germany, France and the UK have officially expressed concern about his detainment. In Denmark, Ai Weiwei’s art is most famous for the installation that replaced The Little Mermaid while she was in Shanghai for Expo 2010. Ai Weiwei currently exhibits at Gl. Holtegaard and at Louisiana this fall.


Globally, Ai Weiwei cemented his name with the installation “Sunflower Seeds” at Tate Modern in London, which contained millions of small hand painted porcelain seeds. And at the Documenta exhibition, in the German city Kassel in 2007, where he presented an installation of 1001 wooden chairs from the Qing dynasty that ended its reign 100 years ago. 


The specially designed "Free Ai Weiwei" t-shirt is available at the Playtype Concept Store in Copenhagen.


Ai Weiwei on Wikipedia. | Sign up for petition at

February 17, 2011 - 10:43

X is exchange. It is exchanging ideas / venues / goods with aspiring concepts and admirable people for inspiration – sowing the seeds for future concepts while having fun.
First X was with TITLED TM a new daring fashion brand of Copenhagen. During Copenhagen Fashion Week Playtype™ was turned into TITLED TM showroom and venue for celebrating the first-ever release of the brand.
The X also bred a co-created scarf for sale in Playtype™, Vaernedamsvej 6, 1619, Koebenhavn V