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Font name: Tuborg Serif
Agency: Wibroe, Duckert & Partners and Tobias Røder Studio
Refreshing an Icon. The Tuborg Serif was created for Danish brewing company Tuborg in collaboration with Studio Tobias Røder as part of a project to update their existing typeface. Giving the long-standing history of the brand it was important the redesigned font family remained true to the original values while being able to operate in modern times and across borders. Made in three weights: Regular, Bold and Extrabold and represents the heritage of the past typeface. Adding more contrast the new family has a strong but soft serif with added ligatures and some special glyphs.