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Font name: Skagen
Client: Skagen Denmark (Fossil Group USA)
Year: 2013, 2018
Lifestyle brand Skagen Denmark feature functional designs inspired by the simplicity of the
Danish lifestyle. Their typeface captures the essence of Scandinavian style and expresses their belonging to Danish design tradition.
Inspired by the beauty of nature, grounded in timeless simplicity, celebrating contemporary innovation – Skagen Denmark has a visionary and international approach to design, yet their Scandinavian heritage is always present as a warm spirit and minimalist mindset. With a bespoke typeface build on Danish design traditions, Skagen emphasizes their Scandinavian design philosophy in their visual communication.
Skagen is a family of 7 styles including two condensed styles specially developed to feature different numbers formats perfectly on a clock face. The letterforms have a strong relation to Danish design tradition and details tell the story of their brand origin, the seaside village of Skagen. Research in archives, investigating the works of Danish icons such as Claus Achton Friis and Knud V. Engelhardt worked as a fundamental creative impulse to reach a distinctly Danish look & feel in the design. Another essential source of inspiration was Skagen itself – the particular atmosphere attached to its cultural heritage and the distinctive landscape. Bindesbøll’s wooden buildings by the harbor, the hand-drawn names, and numbers on the fishing boats, the flat yet undulating landscape. Even the distinct shape of Skagen’s hook into the ocean itself became a source of inspiration in the creation of the Skagen typeface.