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Font name: Paytype Client: MobilePay Agency: 1508.dk Year: 2017
Payment in stores and webshops, money exchange between friends and family – everything can be handled with a swipe on your smartphone. MobilePay is an app that eases money transfer and simplifies everyday payments. With a very limited brand window, the typeface becomes a very powerful drive for personal and confident user experience. "Paytype" is a pleasant typeface with human energy and play to it. The design is based on the logotype and initial type sketch designed by agency 1508 — who also developed the new visual identity and the apps. Playtype brought font knowledge and engineering to the project, extended the design to a fully functional font in two styles.
MobilePay-Case-Keynote-5
MobilePay-Case-Keynote-3
MobilePay-Case-Fonts
MobilePay-Case-Keynote-7