For the rebrand of leading international financial services group Manulife, Playtype was asked by Oddity Studio to create an accompanying family that reflected the brand’s new voice. The result was the Manulife JH family which includes a contrast set of Sans and Serif Italic styles that in brand identity emerges as one unique style. It is characterised by an increased x-height and closed aperture – inspired by the original logotype of 1887. Contrasting sharp edges, round elements, alternate glyphs and tabular numbers provide optimal legibility of all font sizes. In turn following the key design principles that leverage the DNA of the Manulife symbol.