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Font name: FIVE Client: Five Media Agency: e-Types Year: 2019
The Five Star typeface family, supported by Five Gothic, is the core unifier of the 5 Media brand, adding personality and consistency throughout all communication. 5 Media is an impact foundation, looking into what we as individuals and communities can do to co-create a more sustainable future. By spotlighting forward-looking ideas and initiatives, they hope to inspire everyday change makers in their actions, alongside supporting those who are already making a positive impact with direct funding. Five Star is designed for headlines, quotes and other words that need emphasis – with both print and screen use in mind. With classic news proportions Five Star has a semi-condensed appearance and compact ascenders/descenders for tight leading. Originally Inspired by the pioneering serif typefaces of the 16th and 17th century, the style is transformed into a vibrant and contemporary display typeface. From thin to black with corresponding true italics, and packed with many alternate characters, the 14 unique styles adds up to a very versatile and distinct family.
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