Font name: Fidelity Sans & Slab
Client: Fidelity Investments
Year: 2024
Custom super family for the international financial services corporation Fidelity Investments.
Fidelity approached us with an ambitious project to develop an extensive type system to cover all their communication needs.
Fidelity had a strong understanding of the impact a typeface could have on the voice and identity of the company. In close collaboration, we set out to create a distinct and welcoming typeface that would embody and communicate the values of the Fidelity brand.
Being one of the largest asset managers in the world, it was of the utmost importance that the typeface perform perfectly across the wide range of platforms on which Fidelity operates. Legibility, readability, and versatility were at the core of the design. During development, we worked closely with Fidelity’s accessibility team to establish an extensive testing environment that allowed us to thoroughly test proportions, design choices, and their impact on legibility and readability.
The super family consists of an expressive and friendly slab serif and a distinct, humanistic sans serif with subtle organic detailing. Both styles are developed around a multi-axis variable design space, enabling the use of an unrestricted range of weights and widths.
Fidelity approached us with an ambitious project to develop an extensive type system to cover all their communication needs.
Fidelity had a strong understanding of the impact a typeface could have on the voice and identity of the company. In close collaboration, we set out to create a distinct and welcoming typeface that would embody and communicate the values of the Fidelity brand.
Being one of the largest asset managers in the world, it was of the utmost importance that the typeface perform perfectly across the wide range of platforms on which Fidelity operates. Legibility, readability, and versatility were at the core of the design. During development, we worked closely with Fidelity’s accessibility team to establish an extensive testing environment that allowed us to thoroughly test proportions, design choices, and their impact on legibility and readability.
The super family consists of an expressive and friendly slab serif and a distinct, humanistic sans serif with subtle organic detailing. Both styles are developed around a multi-axis variable design space, enabling the use of an unrestricted range of weights and widths.
