A typeface can be developed to convey the exact core of the brand – just by reading through a few lines, you would be able to experience and recognize the brand. It cannot be copied and is a truly unique design element that connects a brand identity on multiplied platforms.
Creative collaboration is an important part of the process for Playtype when developing a custom font. We have many years of experience on close cooperation with both the customer directly and/or with the agency. Start-up meetings to verify needs and wishes — and get the brand DNA under the skin together with a creative workshop, where we together with the client explore and investigate different kind of directions.
For further information, please contact Type Manager Annemarie Friislund